nike boots air max
Footwear giant Nike more than just sneakers Shares of global footwear and apparel giant Nike (NYSE: NKE) were recently down about 13 percent from their 52 week highs. That spells opportunity more than trouble. (Nike already gets more than half of its sales from outside North America.) As Nike is counting on its expansion in China to be a major growth driver, some investors are concerned. Those are temporary challenges, though. More lasting are strengths such as consumer brand loyalty, which can make it easier to acquire new customers and can lead to high margin repeat customers for life. Meanwhile, Nike is courting new customers in new ways. It's investing heavily in its direct to consumer platform in an effort to improve the shopping experience for consumers, as well as reach Generation nike indoor soccer shoes Z and millennials, who are its future and core customers. Nike is also aiming to get to $50 billion in total revenue by 2020 in part by doubling women's apparel revenue from $5.5 billion in 2015 to $11 billion. (The company's annual revenue was recently around $33 billion.) Its partnerships in digital wearable technologies may strike a chord with female consumers, too. With a slightly depressed stock and a dividend yielding 1.3 percent, Nike is a promising long term investment. The bottom line is that insurers have been facing rising costs in the form of more claims than they expected. Accidents (sometimes fatal ones) due to texting while driving are one problem, along with the general distraction of smartphones. Some blame more widespread use of marijuana, as well. An improving economy and lower fuel costs have nike t shirt sale led to more driving, which also increases the number of accidents. Meanwhile, health care costs have been rising, leading to more expensive claims. But wait there's more! It even getting more expensive to fix cars, as they have a lot more technology in them think, for example, of backup cameras placed in bumpers. Is there any hope? Well, red light cameras have been reducing the number of accidents. Self driving cars may reduce accidents further and could lead to lower premiums. And online services can help drivers zero in on affordable policies. The number of shares outstanding shrinks, boosting the value of remaining shares. Each share will have a greater proportional claim on the company's value. As a simplified example, imagine a company that once had its value divided among 100 shares now dividing it among just 80 shares. Each share will have more value. Companies buying back shares serve shareholders well unless the shares they buy are overpriced. My dumbest investmentMy dumbest investment was in the stock of Pan Am airlines. I bought 200 shares at about $4 apiece back in the 1980s. The company was iconic. I figured it couldn't go under and its shares would eventually go up again. Well, while monitoring it a bit, I noticed that the company was selling their hubs (central locations) at airports. I told my wife we should probably sell, but then I didn't. I just believed it had to come back. Wrong. I lost it all. The Fool responds: It's hard to imagine icons going out of business, but many have. Sears, which owns Kmart now, is still operating, but nike shoes dhgate it's struggling. It's closing scores of stores and downsizing its staff. Other iconic companies that went out of business or are no longer what they used to be include Kodak, Woolworth, Blockbuster, Readers' Digest and Lehman Brothers. Pan Am was in business for more than 60 years beginning in 1927 and entering bankruptcy in 1991. It suffered great losses in the 1980s that ultimately grounded it. When investing, it's critical to consider risks and challenges facing companies, no matter how excited you may be about their potential.